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How has your industry changed over the past 10 years due to technical and digital advancements?
10 years ago the internet was almost unrecognisable from what we see today. Websites were primarily text, links and a few pictures. I would say what has been introduced is just as important as what we have left behind. We no longer see flash websites, tables and frames, flashing graphics and scrolling marquees. These have been replaced by unique content, responsive design and SEO optimised sites which seamlessly integrate across multiple platforms.
Today is all about the end user; user experience (UX) is paramount in any industry and the user journey is just as important as the content. As more and more brands move their experiences from offline to online, it's crucial that people experience a seamless, sleek and speedy digital journey. So much so that having a slow website or app has become a dealbreaker for many consumers and creating fast, intuitive sites is a prerequisite for all agencies.
The past decade we have seen the introduction of “website builders” such as Wix and SquareSpace, and the sky rocketing of do-it yourself platforms like Wordpress where themes can be bought cheap and easily customised. We feel this has had a positive affect on agencies as they have had to work harder to offer something different to those who choose to stay with a bespoke site. We showcase extended functionality and integration you can’t buy off the shelf.
What do you predict will be the main change in your industry over the next 10 years and why?
It’s almost impossible to say. If you look at the advancements over the past decade some would have been hard to predict. Right now, we're seeing a lot of impressive work with three.js/WebGL and MVC framework experiences. The next big jump from here is WebVR. A few companies are pioneering similar technology such as Ikea. You can now choose a sofa you like and point your phone into your room and see for your self how it will look.
With the introduction of progressive web apps we will more than likely see the decline of apps and businesses will opt for a site that behaves like an app, this is a natural evolution of responsive design.
What three main employability skills will be required for a successful future career in your industry?
Soft skills - A client of ours has written an amazing article on the importance of soft skills such as problem solving, adaptability, creativity and innovation. These are hard skills to find and as technology forces businesses to change faster and more frequently, these skills become more and more in demand.
Self-taught - We have never been interested in whether someone went to university, some of the best talent is self taught - especially with access to an infinite supply of online tutorials and forums as they learn.
Talent pool - The talent pool in Jersey is small within our industry, a good way of being more employable or standing out would be to excel at something that only a few people are doing. Being able to produce incredible 3d work, animation or having a good knowledge of emerging java script technologies (MVC framework and WebGL), along side your CSS and html would put you in an enviable position.