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An illustrator uses creative skills in art and design to communicate a story, message or idea. Illustrators work to commercial briefs to inform, persuade or entertain a client's intended audience, adjusting the mood and style of images accordingly.

They usually specialise in a particular design medium, like drawing, photography or digital illustration.

Work is predominantly freelance, and possible markets include:

  • editorial - magazines, newspapers and comics;
  • books;
  • advertising - posters, storyboards, press;
  • fashion - forecasting;
  • merchandising - greetings cards, calendars, t-shirts, ceramics, etc.;
  • corporate work - brochures, catalogues;
  • multimedia - TV, film, computer games, websites, apps, animation

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