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Inspired

Retail buyer

A retail buyer is responsible for planning and selecting a range of products to sell in retail outlets. The buyer must consider the following factors when making purchasing decisions:

  • customer demand, including price, quality and availability;
  • market trends;
  • store policy;
  • financial budgets.

Buyers source new merchandise and review existing items to ensure products remain competitive. By fully understanding customer needs, they are able to maximise profits and provide a commercially viable range of merchandise at competitive prices.

Keeping up to date with market trends and reacting to changes in demand are key elements of the role.

Retail buyers have a considerable amount of responsibility and autonomy in what is often a pressured environment

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